Marketing or who is more familiar with marketing is an alternative way for business people to sell their products. However, in an era that is growing rapidly, this marketing concept is now getting easier because of the presence of digital technology that can reach more target markets.
The digital marketing model or commonly known as Digital Marketing itself has long been known since the last few years, especially in technology that is increasingly advanced and rapidly. So what is digital marketing?
Digital Marketing is an activity in marketing products that is carried out from various marketing strategies with a series of digital media platforms that can make it easier for consumers and customers to communicate through online media. Digital marketing in Indonesia itself has started a long time ago and has now penetrated more and more widely.
Even in the current developing era, there are many business people and entrepreneurs who have expanded their businesses using "Digital Marketing" media through several social media platforms such as Instagram, Twitter, Blog, WhatsApp, Website, Facebook and so on.
According to the results of research conducted by a technology and digital marketing provider, companies are increasingly emerging with plans to increase digital marketing funds in the companies and businesses they run. It is also stated that as many as 80% of companies can increase their funds for about 1 year to 18 months, of which at least 40% of companies can increase their funds by 5-10% to 32% of companies can increase their funds by 10-25% while the rest of the other companies can increase digital marketing funds equal to 0-5%
The main goal of digital marketing "Digital Marketing" is to reach the target market very efficiently and tends to be effective from the available digital media. No doubt, if this method is expected to be able to invite all consumers to be faster, wider and more precise.
Through these developments, we can also see that creating and starting to apply these methods in a business and enterprise is tantamount to supporting digital change and growing a company.
Similar to other business strategies, Digital Marketing also has quite a large number of challenges that must be overcome by the perpetrators. These challenges include the scope and scale of the marketing itself. The goal is, if you are interested in implementing this then you yourself need to determine the right digital marketing plans and techniques to use, determine how big the target activities are to be developed, determine content that is interesting and dynamic, attractive, and programmed and so on.
Even so, Digital Marketing itself has a fairly heavy risk side, but there are also many business people and entrepreneurs who agree to run it and make this method a plus point for the growth of their business and company. In fact, according to one source, there are several advantages that make Digital Marketing a plus point to be applied in a business. The following explains the advantages.
As we discussed above, digital marketing has several advantages that make companies and businesses grow and become better at marketing their products. Some of the advantages included in it include:
1. Can determine the right direction in the company and business
2. Can reach customer competitors
3. Helping to get to know target customers online
4. Provide a lot of detailed information about customers
5. Help companies and businesses grow a solid plus value
6. More budget efficient
7. Helping well-known businesses a very broad scope
8. Building consumer confidence in the business
9. Providing integrity from the marketing side in the traditional way
10. Business is increasingly dynamic
So, that's the important discussion above that we can describe. We hope that Warung Freelancer's review regarding "Digital Marketing" can provide the best information and advice in building a business and company to move forward in the current developing era.
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