Business Instagram Account Optimization Services

Business Instagram Optimization Services are one form of digital technology advancement in the current developing era. Not only websites but Instagram, which initially only existed as an ordinary social media platform used as a place to share photos, now with significant technological sophistication, Instagram has become a social media that is quite fast for its search function. Initially you could only search for profiles, hashtags and locations, and now you can search for general keywords and it can display all posts that include those words.

Searching for these keywords will of course be related to Instagram SEO. If you use Instagram as a form of business marketing, the best way to guarantee success is to increase your followers first. The more users you reach, the greater your chances of increasing sales. A strong Instagram SEO strategy is one of the best ways to increase your reach on a platform.

In order to increase followers, you need to find them on the platform. This is also the most difficult part because Instagram is different from Google SEO which is generally often used, so you need to improve yourself a little. Embedding Instagram SEO optimization will make your brand or business more search-friendly, and can help connect and build a community too.

Business Instagram Optimization Services

As explained above, SEO optimization using keywords is not only used to display websites on one page of Google. But you can also use it on business Instagram. Based on related information sources recently, Instagram has given users access to search based on keywords. For example, through keywords in content, bio and Instagram username.

According to trusted sources, 81% of people who are involved in Instagram generally have the goal of looking for company profiles, products and services offered. Meanwhile, 50% of users can visit the site to buy products and services they see on the application. This shows that Instagram SEO optimization is really needed to increase your visibility and sales.

Business Instagram optimization is a process of optimizing Instagram content. The aim of this optimization is also to increase the ranking of Instagram profiles in Instagram search engine results. By implementing Instagram optimization, your content can be more easily found by potential followers. The more professional your Instagram account is found, the more benefits you can get. Starting from increasing brand awareness, increasing the number of followers and increasing content engagement.

Business Instagram Optimization Services

Basically, when searching for a profile in a certain category, users can write down a keyword that they feel is appropriate to the search contact. Then, Instagram will work by displaying the username, bio, caption, hashtags and location that are quite relevant.

If you are familiar with optimization techniques for optimizing website pages, it may be easier for you to encourage organic growth on your business profile with Instagram optimization. The reason is that the strategy used is not much different. However, for those of you who don't really understand the rules of SEO, you can follow some simple tips in the review below.

1. Optimize your Instagram profile to provide search results

The Instagram search engine is a user's first destination when searching for profiles or posts on Instagram. However, not all profiles will appear in search results. The reason is, Instagram can display profiles that match keywords. In order to display profiles in search results, you need to optimize your business Instagram profile in the following way:

- Setting the profile to public settings

- Use a profile photo that suits your business, for example using the brand or product being marketed

- Create a business brand that is easy to find and known. For example, a coffee shop, use the keywords coffee or café

- Register an Instagram account on Instagram Business

- Also embed your online business website link in your Instagram bio

2. Using Keywords in Instagram Bio

Instagram optimization is an easy way to give followers access to search for your Instagram profile using the keywords they enter. When they include keywords, the Instagram search engine immediately shows profiles and content that contain those keywords. So that your Instagram profile appears on the most relevant keywords for your business, you should include the main keyword in your username and display name.

3. Use derivative keywords in Bio

Basically there is no problem if your username and display name are not related to the main keyword. Because basically you can still add main and derivative keywords in your Instagram bio.

4. Add Image Text Alternatives

Similar to optimizing images on SEO websites, you can also optimize images with text on business Instagram. This Instagram alternative text can help the Instagram algorithm show your photos to followers who like that type of content. Because, alternative text can describe the content of the image you created.

Besides that, Instagram alt text can also make it easier for the Google search engine to find your content. To do this, you need to place keywords with high search volume in your Google alt text. Below are the steps for using alt text in your business Instagram content:

- Before posting, it's a good idea to scroll down and click advanced settings

- Next, click Write Alt Text

- Write a description of your content and click finish.

- If you already have content that has been posted without using alternative text, then you can add it by clicking the three dots in the top right corner then edit then edit the alt text

5. Use keywords in hashtags

In this step you can also use hashtags in the form of keywords that are relevant to your business. there is a way:

- Monitor hashtags used by many competitors

- Tracking the capabilities of selected hashtags in the tool

- Analyze successful hashtags in previous posts

- Overcome hashtag spamming

6 . Use Derivative Keywords in Captions

Not only does it increase searches for hashtags, but you can also write relevant captions for the content. Don't forget to add derivative keywords to the cation you create. The reason is that Instagram uses machine learning to determine what kind of content will appear in explore. Armed with just keywords and contextual text, machine learning can select potatoes that are deemed most relevant to users' needs.

By implementing Instagram optimization, your Instagram can appear at the top of the search engine rankings on Instagram. With this, business Instagram can be more easily found by followers who are quite relevant to your business. curious as to how? Check out the complete discussion below.

So, how are you interested in optimizing your Instagram business? If the method above feels quite complicated because you don't have much time or skills to support it, it's a good idea to use Instagram Business Optimization Services from Warung Freelancer which have been tested and trusted and have been widely used by many clients.