Home > Articles > Tips And Tricks > Benefits Of Backlinks For Website Rank
Hello Freelance Friends! Did you know that one of the most important strategies in SEO (Search Engine Optimization) to improve your website ranking on Google is by using backlinks? In this article, we will discuss in depth what backlinks are, how backlinks can help increase your website ranking on search engines, and the different types of backlinks you can take advantage of. Let’s dive in so your website can rank higher in Google search results!
Backlinks, or inbound links, are links that point from one website to another. Google and other search engines consider backlinks as a “vote” or recommendation from one site to another. The more websites that give backlinks to your site, the more likely Google sees your site as relevant and high-quality. This is why backlinks are an important factor in Google’s algorithm for determining website ranking in the search results page (SERP).
However, not all backlinks are created equal. Google values backlinks from authoritative and relevant websites more than backlinks from low-quality sites. Therefore, it is important for Freelance Friends to understand good backlink strategies so that you can gain maximum benefit from them.
Getting high-quality backlinks not only increases website authority in the eyes of Google, but also provides several other benefits that can strengthen your digital presence. Here are the main benefits you can get from backlinks:
Domain Authority (DA) is a score that indicates how strong and trustworthy a website is according to search engines. Backlinks from sites with high DA can help improve your website's DA, which in turn increases your ranking on Google search results. For example, if your website gets a backlink from a credible national news portal, this will greatly impact your ranking positively.
Backlinks placed on websites that are relevant to your niche not only boost ranking, but also bring direct organic traffic to your site. Users who read articles on other sites may visit your website if they find the link relevant and informative. This becomes an extra source of visitors without needing paid ads.
Backlinks help Google discover new pages on your site more quickly. When another website provides a backlink to a new page on your site, Googlebot will crawl that page faster and include it in Google’s index. Thus, backlinks speed up the indexing process and help your pages appear on search results sooner.
Search engines, especially Google, place high importance on the relevance of content connected through backlinks. If your site gets backlinks from websites in the same niche or industry, it adds weight and trust to your content. Google will consider your content valuable enough to recommend to users searching for similar topics.
Backlinks from reputable websites help build public trust in your business. When potential customers see your website referenced by trusted sources, they become more confident in your products and services. This is crucial in building a strong online reputation — especially in today’s digital marketplace.
Not all backlinks have the same effect on SEO. Here are several types of backlinks and their respective influence:
Dofollow backlinks pass authority or “link juice” from the linking website to the linked website. This is the most desired backlink type for SEO because it can directly improve website rankings on Google. However, it will only be effective if it comes from authoritative and relevant sites.
Unlike dofollow links, nofollow backlinks do not pass link juice. Google does not count them for increasing domain authority. Still, nofollow backlinks remain useful because they diversify backlink profiles and can still drive traffic to your website.
Backlinks from authoritative sites, such as major news portals, educational websites, or industry platforms, have a very strong impact on ranking. Google values backlinks from high-authority sites because they signal that your content is credible and relevant.
Guest posting is a popular backlink-building strategy. By writing articles on websites relevant to your niche, you can get high-quality backlinks pointing to your site. Ensure the guest post provides valuable information so the backlink appears natural and relevant.
Editorial backlinks are links that websites give voluntarily because they deem your content helpful and valuable. These are the best kinds of backlinks because they show recognition from other sites without any request or exchange. Editorial backlinks usually hold very high value in Google’s ranking system.
Backlinks aren’t just important for SEO, but also have social, economic, and business impacts:
Backlinks from trusted websites strengthen your business reputation. When your brand is referenced by respected websites, customers are more confident and interested in exploring your products or services.
According to data from BPS, Indonesia’s digital economy continues to grow rapidly. Backlinks play an important role by helping local businesses reach wider audiences. With increased online visibility, SMEs and other businesses can expand their markets and contribute to digital economic development.
Businesses that use backlink strategies effectively become more competitive. With higher rankings in Google search results, businesses can attract more customers than competitors who don’t apply backlink optimization.
If you want to boost your website ranking with an effective backlink strategy, Warung Freelancer is ready to help! We offer high-quality backlink services from various authoritative sources to help your website climb to the top of Google search results.
To order this service, you can contact our admin directly via the WhatsApp button below. Tell us your website needs and we will provide the best solution for your SEO optimization.
Don’t wait any longer! Boost your website ranking with Warung Freelancer today.